Privacy policy of the website

  1. Purpose of the processing of your personal data

    Preciosa Fruit GmbH (hereinafter referred to as "Preciosa Fruit") is a trading company specializing in apples and other fruits.

  2. Voluntary provision of your personal data

    You are not obligated to provide Preciosa Fruit with any personal data.

  3. Person responsible for data protection

    Preciosa Fruit, represented by its current representative and headquartered at Goldgasse 12, I-39057 Eppan (BZ), is responsible for the collection and processing of personal data. Tax ID: 02964760215, Registration and VAT ID: IT02964760215. Email: , Phone: +39 0471 053013.

  4. Data processing when visiting the website

    1. Log files

      You can visit this website without providing any personal information. However, every time you visit our website, our system automatically collects data and information in so-called log files, such as

      • Information about the browser type and version used,
      • the operating system of the user
      • Date and time of access,
      • Site through which the user entered the website
      • Switching to other sites on the website
      • Number of sites viewed and dwell time
      • Number of data requested
      • Status of access (e.g. file transferred, file not found, etc.)
      • IP address data, location, stored language

      The storage in log files is done to ensure the functionality of the website. In addition, we need this data to optimize our website and to ensure its trouble-free operation. This does not allow us to draw any conclusions about your person. The processing of personal data is carried out in accordance with Art. 6, Para. 1, lit. f, DSGVO.

      Since the collection of this data is absolutely necessary for the operation of our website, there is no possibility for the user to object.

    2. Cookies

      To make it easy and safe for you to use our website, we use cookies, which are small text files that are stored on the end device of visitors to our website. These files also enable us to analyze the behavior of the users of our website across devices. The processing of personal data using cookies is thereby carried out in accordance with Art. 6, Para. 1, lit. f, DSGVO.

      Our website uses technically necessary cookies, i.e. cookies that ensure the proper functioning of our website and its use.

      The following data is stored and transmitted in the cookies:

      • anonymized IP addresses as well as language settings;
      • technically unnecessary or analysis cookies, which allow us to collect information on the number of users and their navigation behavior;
    3. Google Analytics

      We use Google Analytics to analyze website usage. The data obtained from this is used to optimize our website and advertising measures.

      Google Analytics is a web analytics service operated by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) and Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). In Google Analytics, interactions of visitors (users) on websites are primarily recorded with the help of own cookies.

      Google processes website usage data on our behalf and contractually undertakes to take measures to ensure the confidentiality of the data processed.

      During your visit to the website, the following data is recorded, among others:

      • Browser type/version
      • Operating system used
      • Referrer URL (the previously visited page)
      • Host name of the accessing computer (IP address)
      • Time of the server request

      Users can disable cookies or delete them individually. Google Analytics also supports an optional browser add-on. If users install and activate it, their data is prevented from being collected by Google Analytics when they visit websites ( Google's privacy policy can be found here ( as well as

    4. Google Maps

      This website uses Google Maps including StreetView. Google Maps is a service managed by Google LLC for the display of map information, which allows you to embed this content directly into your own page. Google Maps may use cookies and user data.

    5. Storage duration

      As a matter of principle, we only store your personal data for as long as is necessary to fulfill the purpose for which the respective data was collected.

    6. Profiling

      Your visit to our website does not lead to any (automated) profiling.

  5. Communication of data to third countries or international organizations

    Within the scope of the services offered by Google and its subsidiaries, data may also be transferred to recipients located outside the EU. These data transfers take place within the framework of the applicable data protection provisions, in particular Art. 45 et seq. DSGVO. Specific reference is made in this regard to the so-called EU-US Data Privacy Framework (DPF), under which Google has certified itself (

    With the exception of these cases, personal data will not be transferred to a recipient in a third country or an international organization. In the contrary case, Preciosa Fruit will obtain a separate authorization from you and carry out the transfer in accordance with Art. 45 et seq. of the GDPR.

  6. Rights of the data subject

    1. Right to information

      You have the right to information about:

      • the origin of the personal data;
      • the purpose and modalities of the processing;
      • the system used, if the data are processed electronically;
      • the main data identifying the right holder, the persons in charge and the designated representative;
      • the subjects or categories of subjects to whom the personal data may be communicated or who may become aware of it as designated representatives in the territory of the State, as persons in charge or as delegates.
    2. Refusal

      If you do not provide the data necessary for the execution of the order, or do not provide it in a timely manner, Preciosa Fruit cannot guarantee that the Website will function properly and, consequently, will not assume any liability resulting from your refusal, either to you or to third parties.

    3. Right of rectification, cancellation, restriction and opposition

      You have the right to correct or delete your personal data or to restrict the processing of your data. Likewise, you have the right to object to the processing. A corresponding request can be made informally to Preciosa Fruit. If the functionality of the website cannot be maintained by exercising this right, for example because necessary data is no longer available, Preciosa Fruit does not assume any liability arising from your misconduct, neither towards you nor towards third parties.

    4. Right of appeal to a supervisory authority

      You have the right to lodge a complaint regarding the collection and processing of your personal data with a supervisory authority designated by the Italian State for this purpose (currently the Italian Data Protection Authority Garante per la protezione dei dati personali).

    5. Delivery of copies

      You may request a copy of the personal data processed by Preciosa Fruit. Copies will be provided in electronic form, unless you specifically request that they be provided in paper form. If multiple copies are requested, Preciosa Fruit may charge a reasonable fee for them.

    6. Right to data portability

      You have the right to receive your personal data that you have provided to Preciosa Fruit in a structured, common and readable format. Likewise, you have the right to have your data transferred to another person designated by you without hindrance.